The phrase “recurring revenue” is a holy grail pursued by companies in every industry, whether you’re an insurance agent, dividend investor, or a managed service provider (MSP). Finding ways to earn recurring revenue isn’t easy, but it’s become increasingly vital to most businesses. A sale with recurring revenue is the “gift that keeps on giving” for months, even years. In the case of white labeling—selling a cloud phone system under your brand— tapping into recurring revenue is usually simple to set up and very profitable.
How to Turn Selling Cloud Phone Systems into Recurring Revenue
The concept of white labeling is not new, but it’s not always associated with recurring revenue. With the goal to get—and keep—your customers interested, why wouldn’t you jump at selling cloud phone systems under your own brand?
Upselling. When your customers start talking about other services they need or want, are you able to offer them suitable solutions? Once you’ve established your MSP as the center of influence, it’s much easier give them options, especially if the services are your own. Think about it: When your customer is happy with your current solutions, selling a cloud phone system will likely benefit from the halo effect because your customer thinks everything else you sell is as good as the first.
Creating Your Company Image. Being a “reseller” sometimes comes with a bit of a negative connotation: You’re selling other people’s goods and services, so what skin do you really have in the game? Selling branded solutions, on the other hand, gives a much different perception; you’ll stand behind your products and services because they’re “yours.” Becoming a “phone company” and selling a cloud phone system certainly provides the illusion of a much larger presence.
Establishing SKUs and Pricing. White labeling doesn’t limit you to one product line or one vendor. You can have products and services on hand for nearly any situation, and you can offer those solutions to the customer base that’s already familiar with you and your level of service. Depending on who you partner with, the margins for your white labeled services are controlled by you, meaning you determine the profitability.
Want to Learn More About Selling Cloud Phone Systems?
Then a good place to begin is by getting in touch with us at D3UC. With decades of experience in the industry, we know all the ins and outs of selling cloud phone systems, and branding it creates a simple source of recurring revenue. If you’re interested in white labeling and selling a cloud phone system that generates recurring revenue with profits of 50-100%, drop us a line and we’ll show you how it’s done.