Anything you sell must be beneficial to your clients and generate a profit for your #MSP (managed services provider), and cloud phones can achieve both.
How To Help Clients While Helping Yourself.
Successful MSPs can make smart decisions about the technologies and services they offer. There’s no point in selling something that can’t help your clients. On the other hand, if what you sell doesn’t generate any real profit for you, what’s the point? You need to find services that help others while helping you. Cloud phones are one such technology.
Despite the plethora of benefits that cloud phone systems offer, many MSPs are wary of selling hosted PBX, VoIP, and other systems to their customers. But when you talk to MSPs, you find out their concerns are often based on misconceptions. Here are four major misconceptions about selling cloud phones:
1. There’s No Intrinsic Value To The Cloud.
Let’s start with what may be the biggest misconception. Many MSPs don’t bother with selling cloud phones because they just don’t see any value in the cloud when it comes to voice service. But this belief simply doesn’t stand up to scrutiny. Consider that, when you sell a cloud phone system, the initial required amount of effort is essentially the same as it is for selling on-premise systems.
The key difference is that with cloud phones, once you’ve finalized the sale, you continue to get paid every month. In addition to this, there is no maintenance, upgrades, or monitoring required, so you get to enjoy recurring revenue without any additional time and effort. This gives you the freedom to spend your time pursuing and fostering new leads and generating even more sales.
2. It’s Too Late To Sell Voice In The Cloud.
Maybe you’re an MSP who understands the value of the cloud, but you just assume that everybody else has made the same realization you have, so it’s too late to get in on the action. It isn’t. The truth is that the market for cloud phones is just heating up. If you haven’t started selling voice in the cloud, it’s not too late. At least not yet.
According to a report from Global Market Insights, the global VoIP market’s value is on pace to more than triple from $30 billion in 2020 to approximately $95 billion by 2027. Businesses aren’t merely still buying cloud phone systems; they’re buying them in massive numbers. And as an MSP, you could profit immensely from this trend.
3. There’s No Real Profit In Selling Cloud Voice.
We don’t even know where this myth comes from. If you sell an on-premise PBX solution, your upfront profit is significant, this is true. But after making the sale, you gain no further profits for another four to five years. Even then, there are no guaranteed profits after that period, because you must start the sales process all over again. When you sell cloud phone systems, though, you benefit from recurring revenue, with no additional effort necessary. This one seems like a no-brainer, honestly.
4. It’s Not Worth The Effort Of Adopting A New Strategy.
Comfort zones can be great when you want to spend a relaxing weekend at home. But when you’re at work trying to grow revenues for your MSP, the comfort zone is often your enemy. Sure, it’s easy to continue selling what you’ve always sold. You’re used to the IT and technologies you know, and if your customers seem happy, why change anything?
The status quo might be fine for a little while but stepping out of that comfort zone and selling cloud phone systems could be the key to achieving real and sustainable growth. With the global VoIP market growing, now is the time to offer your customers a tool that improves how they communicate while giving your company a significant boost to the bottom line.
With these myths debunked, don’t you think it’s time to step outside your comfort zone and start generating recurring revenue through cloud phone sales? At D3UC, we are MSP-exclusive experts that can help you bring your own cloud-based phone and unified communication services to your customers. Our white-label whole product solution enables you to grow your business without any financial obligations to us. Ready to get started? Contact us today!
