The COVID-19 pandemic has permanently impacted businesses’ technology needs across everything from IT security to voice service. This, in turn, has affected the ways MSPs have to conduct business. According to a recent IT Glue report, 51% of MSPs saw monthly revenue decreases as a result of pandemic-related shutdowns. The report further stated that 36% of MSPs consider customer churn a top concern – both during and beyond the coronavirus pandemic. All of these shifts mean one thing: to stay … [Read more...]
Boost Your Work/Life Balance With Recurring Revenue and Hosted VoIP
As most MSPs already know, growing your business is not easy. In 2020’s climate of rapid technology advancement, there’s even more to MSP success than ever before, and many find themselves burning the candle at both ends. It requires time, effort, perseverance, and the right partners in place to help facilitate growth. To get ahead, stay ahead, and avoid burning out, you need two things: recurring revenue and a healthy work/life balance. Where can I find a consistent source of recurring … [Read more...]
Panning for VoIP Gold in 2020: A Smarter MSP Sales Strategy
2020 is right around the corner, and with it are some exciting opportunities for MSPs to strike gold. The growth of the VoIP market isn’t slowing down. It’s set to nearly double in size from 2018 to 2025 according to Global Market Insights. If you haven’t already, it’s time to add VoIP to your MSP sales strategy. We’re entering the VoIP Rush of 2020, and there’s a lot of gold to be mined. Here are a few considerations to keep in mind as you plan your sales strategy for the year … [Read more...]
Here’s the Number One Reason You Should Be Selling Cloud Phone as an MSP
You provide a variety of services to your clients, all with a goal of making their business technology and its moving parts less burdensome. And if you’re trying to steadily grow your MSP business, you likely prioritize offering best-in-class products and services that lead your customers to choose you over the competition whenever they need technology or support. With all the competition among MSPs, however, you have to make yourself stand out. One way to do this is by adding offerings to … [Read more...]
Create a Unique Selling Proposition to Capture Your Market’s Attention
There's a term in radio circles called the “signal to noise ratio.” Essentially, it's the ratio of the strength of a signal—what the sender wants people to hear—to the interference that's surrounding the signal. If the ratio is ever one or less, there's more noise than signal and it's not getting through. That's the kind of environment that managed service providers (MSPs) are operating in today: trying to catch customers' attention through the noise of every other MSP trying to do the same … [Read more...]
Top-Down Eye-Catching: What Every MSP Website Must Have
A web presence these days is almost par for the course. Some reports note that 30% of consumers will not do business with a company that doesn't have a website as it's considered less professional than those that do. And depending on the industry you're in, your website should include a variety of key items. Managed service providers (MSPs) are no exception here, and MSP websites need several critical features in order to get their best chance at drawing customers. What Every MSP … [Read more...]
Drive MSP Sales by Marketing With Defined Buyer Personas
It’s common knowledge that buyers who are researching a solution, whatever it may be, are seeking a personalized experience. If they fail to be impressed by what you have to offer because they don’t see how their needs could be properly addressed, you’ve lost the opportunity to make that sale. This is why it’s important for MSPs to know their buyer personas. MSPs who take the time to map out buyer personas by accurately identifying the profile of their target customers will be better able to … [Read more...]
Smart MSP Branding Boosts Marketing Efforts and Drives Sales
There are a lot of pieces in the MSP marketing and sales puzzle. When you think of a marketing strategy, a few basics often come to mind: lead generation, lead nurturing, thoughtful content. However, a key component of any successful marketing and sales strategy is branding. Developing a unique brand for your MSP gives your efforts a more personal touch, makes you more memorable, and ultimately drives sales. Your brand helps differentiate your business from your competitors and – if crafted … [Read more...]
The “S” in SMB: A Very Large Market Opportunity for MSPs
This is a topic we’ve discussed before. If you’re a managed services provider looking for a greater opportunity to sell, look no further than the small and midsized business (SMB) market — and concentrate on the “small.” The definition of a small business varies by industry, but our MSPs typically focus on companies with fewer than 20 employees — that’s a market of 5.2 million businesses. While it’s easy to be blinded by the potential profits that come along with signing a big organization, … [Read more...]
Why MSPs Should Target SMBs
According to the U.S. Small Business Association, there are roughly 5.8 million companies in this country and 99% of them employ fewer than 500 people. Small and mid-sized businesses (SMBs) with fewer than 100 employees and make up 98% of all US companies, totaling 5.7 million in the U.S. alone. Let’s break those numbers down a little bit further: Among the 5.7 million small businesses, 5.2 million of them have fewer than 20 people on staff. And these are the companies that rely on MSPs for … [Read more...]
