Inbox Zero is a business concept that recently emerged, encouraging its adherents to maintain a “clean inbox” with no unread emails. It sounds simple enough, but many quickly found it fell apart. With such concepts as this out there, using email marketing may sound like a quick way to see a lot of marketing efforts trashed. For managed service providers (MSPs), however, email marketing can be a powerhouse. Why MSPs Need Email Marketing Many believe that email marketing is an easily deleted … [Read more...]