As an MSP, the smartest strategy you can take in 2020 is to lead your sales conversations with voice. Even though unified communications as a service (UCaaS) is a gold mine this year (and we don’t see this slowing down any time soon), we’ve heard some hesitation from MSPs when it comes to adding UCaaS to their portfolios. This voice skepticism arises from a few false claims that are floating around among your competitors. Here are five untruths you’ve probably heard about selling UCaaS and the … [Read more...]
Looking to Make Free Money Selling Something Customers Need? (Hint: The Answer Is White-Labeled UCaaS)
Seasoned MSPs remember the old way of selling to potential customers: lead with IT! Are you still starting conversations that way and noticing it doesn’t always lead to success? It’s time for a different strategy. As MSPs shift their sales focus to very small businesses (VSBs), the general strategy behind the sales conversation is shifting as well. We’ve witnessed the most successful MSPs starting their conversations with potential customers by leading with voice. Why? Because every … [Read more...]
Boost Your Work/Life Balance With Recurring Revenue and Hosted VoIP
As most MSPs already know, growing your business is not easy. In 2020’s climate of rapid technology advancement, there’s even more to MSP success than ever before, and many find themselves burning the candle at both ends. It requires time, effort, perseverance, and the right partners in place to help facilitate growth. To get ahead, stay ahead, and avoid burning out, you need two things: recurring revenue and a healthy work/life balance. Where can I find a consistent source of recurring … [Read more...]
Here’s the Number One Reason You Should Be Selling Cloud Phone as an MSP
You provide a variety of services to your clients, all with a goal of making their business technology and its moving parts less burdensome. And if you’re trying to steadily grow your MSP business, you likely prioritize offering best-in-class products and services that lead your customers to choose you over the competition whenever they need technology or support. With all the competition among MSPs, however, you have to make yourself stand out. One way to do this is by adding offerings to … [Read more...]
Four Things That Could Be Precluding MSPs from Making Money Selling Cloud Phone
As a managed services provider (MSP), it’s important to make smart decisions about the technologies and services you add to your portfolio of offerings. What you choose to sell needs to be beneficial to your clients and still generate profit for your business. Cloud phones are one such technology that achieves both of those goals. Despite the myriad benefits cloud phone systems offer, many MSPs shy away from selling hosted PBX, VoIP, and other systems to their customers. There are four major … [Read more...]
Why MSPs Should Target SMBs
According to the U.S. Small Business Association, there are roughly 5.8 million companies in this country and 99% of them employ fewer than 500 people. Small and mid-sized businesses (SMBs) with fewer than 100 employees and make up 98% of all US companies, totaling 5.7 million in the U.S. alone. Let’s break those numbers down a little bit further: Among the 5.7 million small businesses, 5.2 million of them have fewer than 20 people on staff. And these are the companies that rely on MSPs for … [Read more...]
Why MSPs Shouldn’t Skip on Selling Cloud Phone and Unified Communications
The changing technology of the communications market makes for plenty of new opportunities that weren't there even just five years ago. Selling cloud phone and unified communications services is one of these great opportunities that many MSPs ignore. The reasons for this vary, and it’s not until the realization of how lucrative the opportunity is, that MSPs give more attention to the idea of selling cloud phone. Why Aren't More MSPs Selling Cloud Phone and Unified Communications … [Read more...]
How to Get End Users Behind Cloud Phone Systems
Any new technology can be inherently wonderful and solve many issues. But the one big problem is that technology is effectively worthless if no one uses it. Astute MSPs find ways to improve end-user adoption rates by educating their customers. After all, the most successful MSPs truly care about their customers' needs, which includes how well their current solutions are working for them. And when it comes to cloud phone systems, it's no different. How MSPs Can Improve Cloud Phone Systems' End … [Read more...]