Seasoned MSPs remember the old way of selling to potential customers: lead with IT! Are you still starting conversations that way and noticing it doesn’t always lead to success? It’s time for a different strategy. As MSPs shift their sales focus to very small businesses (VSBs), the general strategy behind the sales conversation is shifting as well. We’ve witnessed the most successful MSPs starting their conversations with potential customers by leading with voice. Why? Because every … [Read more...]
MSPs: Here’s How to Tackle Resistance to VoIP Adoption
Despite the fact that the global VoIP market share is expected to grow at a CAGR of 3.1% between now and 2024, MSPs may still be met with resistance when bringing internet-based voice systems to customers – hosted or not. For many small businesses, the big concern is having their phones tied to the internet. If an internet outage takes down both their connectivity and their phone system, it’s a huge blow to any business trying to keep up with larger competitors. The MSP’s job is to … [Read more...]
Get Inside the Mind of Martin on Main Street and Start Selling to VSBs
It’s abundantly clear that in order for an MSP to stay ahead in 2020, you have to focus on selling to very small businesses (VSBs). Make no mistake, though – this isn’t a “Ready? Go!” kind of task. To effectively sell to VSBs, you must know the buyer’s persona. You’re aware of the basic differences between SMBs and VSBs, but you’re not marketing to a business without a face. Your customer is a VSB decision maker who we’ll refer to as Martin on Main Street from here on out. If you want to get … [Read more...]
The MSP Website: Golden Key to Better Leads
Get busy living, or get busy dying. It's a pithy but all-too-real assessment of life as expressed in the film The Shawshank Redemption. One of the best ways to generate leads is through the effective use of a website, and the MSP website has the potential to drive leads as nothing else can. Not just any MSP website can draw leads, though, and that's why it's important to make sure it's got all the right elements in it to have the best chance. What Your MSP Website Needs to Draw … [Read more...]
Understanding the SMB Buyer’s Journey and How MSPs Should Market to It
The current MSP sales model has evolved from the demise of the capital expenditure model and is dependent on generating recurring revenue. Initial sales are essential for building a customer base, but customer retention is arguably much more difficult and vital for success. So, what do MSPs need to do to build long lasting relationships with SMBs? To answer this question, MSPs need to understand the entire buyer’s journey—which doesn’t end after making the sale. This customer-centric inquiry … [Read more...]
Attracting and Capturing the SMB Buyer
As an MSP, you are doubtlessly invested in the many benefits of your services. When trying to reach potential customers, you likely highlight many aspects of your managed services that increase efficiency. While communicating these features and benefits is a crucial component of sales and marketing, the MSP focus has shifted from describing services to illustrating end user results. That shift is critical to attracting and capturing an SMB buyer. Relevant and affordable technology solutions … [Read more...]
Why is Voice a Low-Maintenance, High-Profit Avenue For More Revenue?
It’s never been easier — or more lucrative — to start selling voice solutions. For MSPs interested in growing their business, cash flow can pose a serious issue. One avenue many providers overlook is voice service, which offers a low-maintenance, high-profit means to an end. Just Set It and Forget It In most cases, MSPs have great relationships with their customers and are already familiar with the infrastructure at their respective sites. Adding voice services to your offerings makes … [Read more...]
Never Sold a Voice Service Before? Here’s What You Need to Know.
If you’re considering selling voice, overcome inner objections with this invaluable advice. In the modern workplace, voice solutions are a must for enterprises of all sizes. Over the years we’ve heard lots of stories related to selling voice services, and most of them sound like the plot of a horror show! Fortunately, there’s a simple way for MSPs to provide top-tier voice solutions – without the recurring nightmares. When most MSPs consider selling voice services, fear often prevents them … [Read more...]
MSPWorld Fall 2016
Hope to see you in Vegas at the MSPWorld Conference! Chuck will be presenting on October 8th. Buy, Build, Partner: 3 Paths to New Managed Services Offerings. … [Read more...]