There’s uncertainty among MSPs around whether or not to sell voice in today’s business climate. Here’s the reality: it’s actually the perfect time, and it’s not too late to start selling voice! As many businesses plan for a future that involves remote work to at least some extent, they’re looking for solutions to keep their employees connected and productive for the long term. Here’s why selling our white-labeled UCaaS solution will help you meet the communications needs of very small businesses … [Read more...]
Equip Your Customers With the Voice Solutions That Enable Business Continuity
Your VSB customers that are still open have learned the importance of business continuity from the current crisis. Disaster can hit at any time, and being able to continue running as usual is the only way to stay afloat. Unfortunately, without expert guidance, some VSBs may be heading down a path that could set them up for failure should another disruptive event occur. Now is a good time for you to reintroduce yourself to any customers you’ve lost touch with or even reach out to brand new … [Read more...]
How MSPs Should Approach Marketing During a Crisis
Marketing involves a lot of elements – how you communicate to your clients during a crisis is a crucial one. While your customers deal with remote workforce management for the foreseeable future, it might be tempting to come at them with a sales pitch for all the products and services you think they need to make it through. We suggest a different approach. Any communication you make with your clients should be professional and supportive – but not salesy. Here’s our advice on effective … [Read more...]
Looking to Make Free Money Selling Something Customers Need? (Hint: The Answer Is White-Labeled UCaaS)
Seasoned MSPs remember the old way of selling to potential customers: lead with IT! Are you still starting conversations that way and noticing it doesn’t always lead to success? It’s time for a different strategy. As MSPs shift their sales focus to very small businesses (VSBs), the general strategy behind the sales conversation is shifting as well. We’ve witnessed the most successful MSPs starting their conversations with potential customers by leading with voice. Why? Because every … [Read more...]
Get Inside the Mind of Martin on Main Street and Start Selling to VSBs
It’s abundantly clear that in order for an MSP to stay ahead in 2020, you have to focus on selling to very small businesses (VSBs). Make no mistake, though – this isn’t a “Ready? Go!” kind of task. To effectively sell to VSBs, you must know the buyer’s persona. You’re aware of the basic differences between SMBs and VSBs, but you’re not marketing to a business without a face. Your customer is a VSB decision maker who we’ll refer to as Martin on Main Street from here on out. If you want to get … [Read more...]
The Real Differences Between the Small Business and the Very Small Business
If you’ve ever focused your sights on selling cloud phones or VoIP to businesses typically classified as small (having between 20-99 employees), chances are you’ve encountered a more complicated decision-making process than you expected. Selling to very small businesses (VSBs) with fewer than 20 employees, on the other hand, is often a much more straightforward process, and one that MSPs should capitalize on. Because of their size, VSBs often have just one decision-maker rather than the team … [Read more...]
The Basic Struggles of the Very Small Business and What MSPs Can Do About Them
There are 5.2 million very small businesses (VSBs) in the United States. By comparison, there are only 500,000 of what we typically consider small businesses (20-99 employees, or the “S” in SMB). VSBs are defined as having fewer than 20 employees and are faced with challenges that are unique to companies of that small size. What does this mean for MSPs looking to sell to VSBs? It is crucial to develop a real understanding of the unique pain points of these “Main Street”-type businesses in … [Read more...]
Cloud Phones and the Very Small Business: What MSPs Should Know
Have you tapped into the possibility of selling cloud phones to the very small business (VSB)? If not, the time is now. VSBs, defined as having fewer than 20 employees, are going to be a significant part of the surge in VoIP adoption over the next five years. But because most of the statistics available deal with small (20-99 employees), medium, and large companies, VSBs are often ignored in sales strategies when it comes to cloud phone systems. As such, MSPs have a great opportunity to sell … [Read more...]
The Pain Points of the Very Small Business (And Why MSPs Should Care)
VoIP is growing in popularity with a specific type of company: the very small business (VSB). Though often lumped in with the "S" in SMB, the VSB is its own animal. VSBs have unique characteristics and pain points that make them an excellent opportunity for MSPs looking to boost sales. Here's Why MSPs Should Turn Their Attention to the VSB VSBs are defined as having just 1-19 employees. On the surface, that doesn't seem like the most enticing prospect. However, while there are roughly … [Read more...]
The Very Small Business: The BIG Opportunity for MSPs in the Global VoIP Market
Did you know the global VoIP market is expected to see double-digit growth by 2025? According to Global Market Insights, the market is estimated to hit a record $55 billion – jumping from $20 billion in 2018. This surge is propelled forward by new technologies and services in the business world that help companies communicate in more efficient ways. And it’s growing in popularity with companies that are considered the smallest of the small: the very small business – or VSB, if you will – that we … [Read more...]
