If you’ve ever focused your sights on selling cloud phones or VoIP to businesses typically classified as small (having between 20-99 employees), chances are you’ve encountered a more complicated decision-making process than you expected. Selling to very small businesses (VSBs) with fewer than 20 employees, on the other hand, is often a much more straightforward process, and one that MSPs should capitalize on. Because of their size, VSBs often have just one decision-maker rather than the team … [Read more...]
The Basic Struggles of the Very Small Business and What MSPs Can Do About Them
There are 5.2 million very small businesses (VSBs) in the United States. By comparison, there are only 500,000 of what we typically consider small businesses (20-99 employees, or the “S” in SMB). VSBs are defined as having fewer than 20 employees and are faced with challenges that are unique to companies of that small size. What does this mean for MSPs looking to sell to VSBs? It is crucial to develop a real understanding of the unique pain points of these “Main Street”-type businesses in … [Read more...]
Cloud Phones and the Very Small Business: What MSPs Should Know
Have you tapped into the possibility of selling cloud phones to the very small business (VSB)? If not, the time is now. VSBs, defined as having fewer than 20 employees, are going to be a significant part of the surge in VoIP adoption over the next five years. But because most of the statistics available deal with small (20-99 employees), medium, and large companies, VSBs are often ignored in sales strategies when it comes to cloud phone systems. As such, MSPs have a great opportunity to sell … [Read more...]
The Pain Points of the Very Small Business (And Why MSPs Should Care)
VoIP is growing in popularity with a specific type of company: the very small business (VSB). Though often lumped in with the "S" in SMB, the VSB is its own animal. VSBs have unique characteristics and pain points that make them an excellent opportunity for MSPs looking to boost sales. Here's Why MSPs Should Turn Their Attention to the VSB VSBs are defined as having just 1-19 employees. On the surface, that doesn't seem like the most enticing prospect. However, while there are roughly … [Read more...]
The Very Small Business: The BIG Opportunity for MSPs in the Global VoIP Market
Did you know the global VoIP market is expected to see double-digit growth by 2025? According to Global Market Insights, the market is estimated to hit a record $55 billion – jumping from $20 billion in 2018. This surge is propelled forward by new technologies and services in the business world that help companies communicate in more efficient ways. And it’s growing in popularity with companies that are considered the smallest of the small: the very small business – or VSB, if you will – that we … [Read more...]