A web presence these days is almost par for the course. Some reports note that 30% of consumers will not do business with a company that doesn’t have a website as it’s considered less professional than those that do. And depending on the industry you’re in, your website should include a variety of key items. Managed service providers (MSPs) are no exception here, and MSP websites need several critical features in order to get their best chance at drawing customers.
What Every MSP Website Absolutely Needs
Certain points are vital to an MSP website, and these must-haves can make or break your web presence.
Contact information, front and center. Much of the point of a website is to generate leads. If you aren’t making it immediately clear how you can be reached, generating leads becomes that much harder. While your address, phone number, and email address are a good start, don’t stop there. Remember that large numbers of users want to put other methods to work. If you have web chat capability, keep your link with the other contact information. Your social media presence should also be readily accessed from there also.
King Content’s throne room. You’ve no doubt heard that content is king, mainly because it is. Content is a major reason why people go to a website, even if you just want them to go to get in touch with you. Make your website’s content easy to find, and consolidated in one place. King Content needs a proper throne room, and an MSP website can—and should—build such a place. Additionally, bring in high-quality content to make it worth such display.
Tracking systems. The growth of analytics tools these days helps businesses determine strategy going forward built around insights generated from the things that happen every day. Thus, every MSP website out there should include a website tracker in its operations, tracking numbers of hits, time spent on pages, and similar metrics to improve the website experience. Users want a website that works well for them, and you want a website that users will come back to.
How to Make Your MSP Website a Better Proposition
Your MSP website can be a priceless tool in gathering leads and disseminating information to potential customers. Even the best website is only so valuable without the right tools to back it up, and that’s where we can help at D3UC. Our white-label “telco in a box” helps ensure you’ve got the right phone and unified communications solution to offer, and it’s branded under your name. Getting customers starts with a powerful website. Keeping customers starts with a powerful product line, and getting that can be as simple as reaching out to us.
