The global VoIP market has been around since the mid-1990s, soon after the World Wide Web came into existence with dial-up internet access arriving in earnest. While voice over internet protocol (VoIP) may not be a new technology, the market in which it operates is primed to show gains like a market in its infancy. A Market Poised for Substantial Gains Cost-effectiveness and efficiency are just two reasons for increased user adoption of VoIP. This is driving significant growth in the … [Read more...]
Using Content for Lead Generation: Should You Let the “King” Work for You?
“Content is king” is the familiar refrain for marketing efforts these days, regardless of industry. It’s the new normal for lead generation that can either be ignored or embraced. At D3UC, we’ve chosen to welcome it with open arms and have experienced exciting results. Who Needs Content for Lead Generation? Well, if you’re skeptical, then you may find it hard to believe that we all need content to share with our existing and future customers! Content is unlike … [Read more...]
A Tactical Approach to Email Marketing: How to Improve the Results
Email marketing has been a part of the marketing toolkit ever since email itself was a thing. Trying to get the target interested in your email instead of just shoveling it into a spam folder, though, can be more of a challenge than most would like to admit. A few simple points, however, can help push your email marketing efforts front and center instead of just quickly deleted. How to Give Your Email Marketing Efforts Extra Punch There are certain tactical approaches that email marketing … [Read more...]
The MSP Website: Golden Key to Better Leads
Get busy living, or get busy dying. It's a pithy but all-too-real assessment of life as expressed in the film The Shawshank Redemption. One of the best ways to generate leads is through the effective use of a website, and the MSP website has the potential to drive leads as nothing else can. Not just any MSP website can draw leads, though, and that's why it's important to make sure it's got all the right elements in it to have the best chance. What Your MSP Website Needs to Draw … [Read more...]
Why MSPs Desperately Need Email Marketing
Inbox Zero is a business concept that recently emerged, encouraging its adherents to maintain a “clean inbox” with no unread emails. It sounds simple enough, but many quickly found it fell apart. With such concepts as this out there, using email marketing may sound like a quick way to see a lot of marketing efforts trashed. For managed service providers (MSPs), however, email marketing can be a powerhouse. Why MSPs Need Email Marketing Many believe that email marketing is an easily deleted … [Read more...]
Create a Unique Selling Proposition to Capture Your Market’s Attention
There's a term in radio circles called the “signal to noise ratio.” Essentially, it's the ratio of the strength of a signal—what the sender wants people to hear—to the interference that's surrounding the signal. If the ratio is ever one or less, there's more noise than signal and it's not getting through. That's the kind of environment that managed service providers (MSPs) are operating in today: trying to catch customers' attention through the noise of every other MSP trying to do the same … [Read more...]
Top-Down Eye-Catching: What Every MSP Website Must Have
A web presence these days is almost par for the course. Some reports note that 30% of consumers will not do business with a company that doesn't have a website as it's considered less professional than those that do. And depending on the industry you're in, your website should include a variety of key items. Managed service providers (MSPs) are no exception here, and MSP websites need several critical features in order to get their best chance at drawing customers. What Every MSP … [Read more...]
Understanding the SMB Buyer’s Journey and How MSPs Should Market to It
The current MSP sales model has evolved from the demise of the capital expenditure model and is dependent on generating recurring revenue. Initial sales are essential for building a customer base, but customer retention is arguably much more difficult and vital for success. So, what do MSPs need to do to build long lasting relationships with SMBs? To answer this question, MSPs need to understand the entire buyer’s journey—which doesn’t end after making the sale. This customer-centric inquiry … [Read more...]
Attracting and Capturing the SMB Buyer
As an MSP, you are doubtlessly invested in the many benefits of your services. When trying to reach potential customers, you likely highlight many aspects of your managed services that increase efficiency. While communicating these features and benefits is a crucial component of sales and marketing, the MSP focus has shifted from describing services to illustrating end user results. That shift is critical to attracting and capturing an SMB buyer. Relevant and affordable technology solutions … [Read more...]
Drive MSP Sales by Marketing With Defined Buyer Personas
It’s common knowledge that buyers who are researching a solution, whatever it may be, are seeking a personalized experience. If they fail to be impressed by what you have to offer because they don’t see how their needs could be properly addressed, you’ve lost the opportunity to make that sale. This is why it’s important for MSPs to know their buyer personas. MSPs who take the time to map out buyer personas by accurately identifying the profile of their target customers will be better able to … [Read more...]
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