The UCaaS market has been growing for years. This growth was augmented by the sudden shift to remote work that occurred early in the pandemic, and continues to hold steady as businesses plan for extended – or even indefinite – work-from-home arrangements. Growth-minded MSPs are seizing this opportunity by adding UCaaS to their portfolios and positioning themselves as a comprehensive technology resource for their customers – and earning monthly recurring revenues in the process. … [Read more...]
Now’s the Time to Sell White-Labeled UCaaS. Here’s Why.
There’s uncertainty among MSPs around whether or not to sell voice in today’s business climate. Here’s the reality: it’s actually the perfect time, and it’s not too late to start selling voice! As many businesses plan for a future that involves remote work to at least some extent, they’re looking for solutions to keep their employees connected and productive for the long term. Here’s why selling our white-labeled UCaaS solution will help you meet the communications needs of very small businesses … [Read more...]
Equip Your Customers With the Voice Solutions That Enable Business Continuity
Your VSB customers that are still open have learned the importance of business continuity from the current crisis. Disaster can hit at any time, and being able to continue running as usual is the only way to stay afloat. Unfortunately, without expert guidance, some VSBs may be heading down a path that could set them up for failure should another disruptive event occur. Now is a good time for you to reintroduce yourself to any customers you’ve lost touch with or even reach out to brand new … [Read more...]
How MSPs Should Approach Marketing During a Crisis
Marketing involves a lot of elements – how you communicate to your clients during a crisis is a crucial one. While your customers deal with remote workforce management for the foreseeable future, it might be tempting to come at them with a sales pitch for all the products and services you think they need to make it through. We suggest a different approach. Any communication you make with your clients should be professional and supportive – but not salesy. Here’s our advice on effective … [Read more...]
How to Help Your Customers Work From Home
Work from home benefits UCaaS provides: Our UCaaS solution is cloud-based, runs in three data centers, and is designed to support communications to employees in multiple locations. If employees need to collaborate, our UCaaS service has a conference bridge feature that allows multiple users to dial in. There is a softphone for mobile devices (Bria or Zoiper) that can be added to each employee’s user. Customers can take their desk phones home and connect them to the internet modem with an … [Read more...]
5 Misconceptions Your Competitors Want You to Believe About Selling UCaaS
As an MSP, the smartest strategy you can take in 2020 is to lead your sales conversations with voice. Even though unified communications as a service (UCaaS) is a gold mine this year (and we don’t see this slowing down any time soon), we’ve heard some hesitation from MSPs when it comes to adding UCaaS to their portfolios. This voice skepticism arises from a few false claims that are floating around among your competitors. Here are five untruths you’ve probably heard about selling UCaaS and the … [Read more...]
Looking to Make Free Money Selling Something Customers Need? (Hint: The Answer Is White-Labeled UCaaS)
Seasoned MSPs remember the old way of selling to potential customers: lead with IT! Are you still starting conversations that way and noticing it doesn’t always lead to success? It’s time for a different strategy. As MSPs shift their sales focus to very small businesses (VSBs), the general strategy behind the sales conversation is shifting as well. We’ve witnessed the most successful MSPs starting their conversations with potential customers by leading with voice. Why? Because every … [Read more...]
MSPs: Here’s How to Tackle Resistance to VoIP Adoption
Despite the fact that the global VoIP market share is expected to grow at a CAGR of 3.1% between now and 2024, MSPs may still be met with resistance when bringing internet-based voice systems to customers – hosted or not. For many small businesses, the big concern is having their phones tied to the internet. If an internet outage takes down both their connectivity and their phone system, it’s a huge blow to any business trying to keep up with larger competitors. The MSP’s job is to … [Read more...]
Get Inside the Mind of Martin on Main Street and Start Selling to VSBs
It’s abundantly clear that in order for an MSP to stay ahead in 2020, you have to focus on selling to very small businesses (VSBs). Make no mistake, though – this isn’t a “Ready? Go!” kind of task. To effectively sell to VSBs, you must know the buyer’s persona. You’re aware of the basic differences between SMBs and VSBs, but you’re not marketing to a business without a face. Your customer is a VSB decision maker who we’ll refer to as Martin on Main Street from here on out. If you want to get … [Read more...]
Boost Your Work/Life Balance With Recurring Revenue and Hosted VoIP
As most MSPs already know, growing your business is not easy. In 2020’s climate of rapid technology advancement, there’s even more to MSP success than ever before, and many find themselves burning the candle at both ends. It requires time, effort, perseverance, and the right partners in place to help facilitate growth. To get ahead, stay ahead, and avoid burning out, you need two things: recurring revenue and a healthy work/life balance. Where can I find a consistent source of recurring … [Read more...]
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