Driving Back to Normal …
I am writing this year’s letter from the passenger seat heading down I-95 to Orlando FL.
This is the third time I wasn’t able to write my annual letter at the beginning of the new year. The pandemic rendered any projections made in January of the past two years moot because:
- In March 2020, pandemic mandated shutdowns of business and lockdowns of Americans started in the Northeast and worked their way across the US, throwing everyone’s plans for the year out the window.
- Vaccinations started in Dec 2020 and gave hope that 2021 would start the return to normal only to be hit with the Delta variant.
- And now in 2022, we are seeing in-person conferences retuning and other signs that this third year might be the charm in returning to business the way it was in 2019.
Hence the reason for the road trip to Orlando – it’s our first in-person MSPWorld in two years – and our attempt to return to normal!
For the details of what we saw and learned at MSPW, please see our recent blog on the conference.
MSPWorld confirmed several trends we have noticed in our own MSP community:
- Major focus on Network Security and Information Risk Management – Ransomware attacks cost insurance companies a lot of money, so they are now basing their premiums for cybersecurity insurance on the protections each company has in place to protect against cyber attacks.
- States are passing new laws to regulate MSPs – Two of the largest security breaches involved Kaseya (used by many MSPs) and SolarWinds (sold and managed by MSPs). The negative publicity from these breaches is resulting in additional regulations for MSPs in the coming years.
- MSPs, for the most part, continued to grow their revenues over the past two years — and they started off this year with full pipelines of closed and near-term opportunities.
The German philosopher Friedrich Nietzsche said: “That which does not kill us, makes us stronger.” When it comes to MSPs, it turns out that he was right.
The pandemic did not kill the MSP business model – it made it stronger because of how MSPs helped keep America’s small businesses with over 40 million employees running during the pandemic – no matter if the businesses were shutdown and the employees and customers were forced to work from home. MSPs saved many small businesses because they were there to create new home/workspaces that allowed their employees to be productive and continue serving their customers.
On our drive back home to NJ (1,093 miles) we thought about how much of MSPWorld felt normal – manning the booth, attending keynote and breakout presentations, cocktail receptions in the exhibit area, etc. – just like in 2019. Hopefully, these are all signs that the pandemic is in our rear-view mirror.
As for the rest of 2022, if the first quarter is any indication, this year will be better than the last two.
If now is the time for your MSP to consider adding D3UC’s white label UCaaS solution to your portfolio of services, please reach out to me at 973-333-3322 or email@example.com and we will set up a demo to show you everything we have created exclusively for MSPs to help them grow their revenues and business.
Warm Regards and best wishes for a normal 2022!