It’s abundantly clear that in order for an MSP to stay ahead in 2020, you have to focus on selling to very small businesses (VSBs). Make no mistake, though – this isn’t a “Ready? Go!” kind of task. To effectively sell to VSBs, you must know the buyer’s persona. You’re aware of the basic differences between SMBs and VSBs, but you’re not marketing to a business without a face. Your customer is a VSB decision maker who we’ll refer to as Martin on Main Street from here on out. If you want to get … [Read more...]
Why MSPs Shouldn’t Skip on Selling Cloud Phone and Unified Communications
The changing technology of the communications market makes for plenty of new opportunities that weren't there even just five years ago. Selling cloud phone and unified communications services is one of these great opportunities that many MSPs ignore. The reasons for this vary, and it’s not until the realization of how lucrative the opportunity is, that MSPs give more attention to the idea of selling cloud phone. Why Aren't More MSPs Selling Cloud Phone and Unified Communications … [Read more...]
Selling a Cloud Phone System: White Labeling Helps Secure Recurring Revenue
The phrase "recurring revenue" is a holy grail pursued by companies in every industry, whether you’re an insurance agent, dividend investor, or a managed service provider (MSP). Finding ways to earn recurring revenue isn’t easy, but it’s become increasingly vital to most businesses. A sale with recurring revenue is the "gift that keeps on giving" for months, even years. In the case of white labeling—selling a cloud phone system under your brand— tapping into recurring revenue is usually simple … [Read more...]
