Why Very Small Businesses are Poised to Win Big with Cloud Phones
MSPs who sell to very small businesses (VSBs) with fewer than 20 employees, are poised to win big with cloud phone sales. While navigating the decision-making process with larger businesses can be complex, targeting VSBs offers a more straightforward approach and untapped potential for MSPs.
Focusing on VSBs can be a game-changer: Four ways to address their unique technology challenges:
Simplicity Matters
VSBs, often comprising fewer than 20 employees, prioritize simplicity in technology solutions. With limited manpower, they need user-friendly tools that project professionalism while enhancing customer service. Cloud phone systems, with features like interactive voice response (IVR) and mobile integration, empower VSBs to appear larger and more accessible to customers without overwhelming complexity.
Lack of Internal IT Resources
Unlike larger small businesses, VSBs typically lack dedicated IT personnel. This scarcity of internal IT resources presents a challenge in understanding essential technologies and their implementation. MSPs can fill this gap by offering expertise and guidance, helping VSBs navigate their technology needs effectively.
Budget Constraints
VSBs operate on tight budgets, requiring cost-effective solutions to compete with larger counterparts. Cloud phones and unified communications (UC) offer scalability and efficiency, but they must align with VSBs’ restricted budgets. MSPs can leverage vendor relationships and industry knowledge to provide tailored solutions within these financial constraints.
Tapping into Opportunity
Despite their small size, VSBs represent a significant market share, comprising 90% of all U.S. businesses. By focusing on this often-overlooked segment, MSPs can capitalize on untapped opportunities for growth and profitability. Marketing efforts tailored to the unique needs of VSBs can help MSPs establish a strong presence in this lucrative market.
At D3UC, we specialize in helping MSPs succeed in the VSB market. If you’re ready to meet the technology needs of very small businesses while maximizing your profits, reach out to us today. Together, we can unlock the potential of this thriving market segment.
