Most new technologies are subject to intense scrutiny. After the early adopters give the “thumbs up” is when half-understood reports, new terms and jargon, and a normalcy bias start to contribute to certain misunderstandings. Once that happens, a concerted effort must be undertaken to dispel these myths. Let’s blow away the fog in cloud communications so you can clearly approach your customers with the true benefits.
What Myths Infect the Fields of Security and Cloud Communications?
Some myths actually had a basis in truth before improvements in network and telecommunications equipment, but some never should have existed. No matter what their provenance, they’re still illusions that must be exposed.
Myth: Cloud communications aren’t as secure as premise-based systems.
Fact: Cloud communications must be secure in order to draw a customer base. Since cloud-based systems do nothing but deliver cloud-based services, they can make security a major focus. This is sufficient to the point where even those governed by regulations like healthcare or financial organizations can take advantage of cloud systems.
Myth: I don’t actually have to do anything to protect cloud-based data.
Fact: From one extreme to another, some believe that their hand in protecting cloud-based data is nonexistent. While cloud communications providers have excellent security, your customers will still need to establish and maintain backups, engage in encryption where available, and understand current threats to best protect their data. With the right tools, you can help them do this.
Myth: Cloud communications can’t deliver on voice quality.
Fact: This actually was true, once. Those who were in on the earliest days often found voice communications quality lagging in comparison to dedicated phone lines. However, thanks to advances in networking equipment and IP phones, many of the common issues already have systems devoted to counteracting them. Issues like jitter and packet loss that can impact call quality have been removed. This is a crucial myth to debunk for your customers who are skeptical of the voice quality of cloud communications.
Myth: Making a move to cloud communications will cause business downtime.
Fact: This actually can be an issue, if it’s not done correctly. However, you can emphasize with your customers that if they work with a partner that can establish an onboarding strategy, they’ll soon see that their chances of downtime fall through the floor.
What to Do When You Want the Best in Security and Cloud Communications
We can help you help your customers get onboard the cloud communications train, leaving their security confusions behind. Contact us at D3UC today to learn about how to build your recurring revenue by white labeling cloud-based phone or unified communications services to your customers.
