Any new technology can be inherently wonderful and solve many issues. But the one big problem is that technology is effectively worthless if no one uses it. Astute MSPs find ways to improve end-user adoption rates by educating their customers. After all, the most successful MSPs truly care about their customers’ needs, which includes how well their current solutions are working for them. And when it comes to cloud phone systems, it’s no different.
How MSPs Can Improve Cloud Phone Systems’ End User Adoption Rates
You can lead a horse to water, but you can’t make him drink. Here are some tips for MSPs to better ensure thirsty horses get educated on the benefits of cloud phone systems.
Get the C-suite’s backing. The rank-and-file tends to reflect the opinions of the upper brass in management. If upper management is on board with cloud phone systems, then it’s a safe bet that the rest of the operation will follow.
Look for internal influencers and early adopters. The C-suite is a great place to start, but within every company there are always a few employees who are influencers and early adopters. Many times, they have a greater effect on cloud phone system adoption rates because the C-suite defers to these employees when it comes to implementing new technologies.
Draw user input early. The more people believe their opinions matter, the more likely they are to get behind the new technology in question. If it feels less like an imposition and more like a necessary addition to everyday work, there will be less friction.
Recognize this is a process. Include training to help get everybody familiar with the new technology. Add in plenty of ongoing support to help sharpen the saw from time to time, not to mention onboarding any new people that show up. By working as if this were a process instead of a one-time sale, you’ll help establish yourself as the useful expert who can provide further value.
Offer the best in cloud phone systems. Another easy way to improve cloud phone system adoption rates is to simply offer the best in breed. If it works well and has relevant features, that will certainly go a long way toward encouraging end user adoption.
Provide references in the same vertical. MSPs that are able to offer prospective customers references in the same industry are one of the key factors for small SMBs adopting new technologies. For example, if you’re giving a quote for a cloud phone system to a car dealership, providing the owner of a dry cleaning business as a reference decreases the likelihood of a signed contract and end user adoption of a cloud phone system.
If you would like assistance educating your customers on the benefits of cloud phone systems, get in touch with us at D3UC. Our download page has several white papers specifically written to educate SMBs on these benefits. And with no upfront costs, the best in MSP support, and a range of features from high-definition voice to call recording, you’ll find plenty to like with us.
