2020 is right around the corner, and with it are some exciting opportunities for MSPs to strike gold. The growth of the VoIP market isn’t slowing down. It’s set to nearly double in size from 2018 to 2025 according to Global Market Insights. If you haven’t already, it’s time to add VoIP to your MSP sales strategy.
We’re entering the VoIP Rush of 2020, and there’s a lot of gold to be mined. Here are a few considerations to keep in mind as you plan your sales strategy for the year ahead:
1. Start Selling Cloud Phone Now
Today’s voice communication needs far surpass what legacy PBX systems can provide. Your customers are looking for a scalable, flexible phone solution that will also help them bring down costs. This means your customers don’t just want VoIP — they need it. And if you offer them VoIP, you’re giving them a more comprehensive, well-rounded managed services package that positions you as their truly trusted advisor.
2. For Big VoIP Rush Sales, Think VERY Small
The VSB — very small business — has fewer than 20 employees. These exceptionally small businesses represent your largest opportunity in the VoIP Rush. Why? In the United States alone, there are five million VSBs — that’s 90% of U.S. companies. Instead of looking for those rare, larger nuggets of gold, focus your sales efforts on that much larger segment of very small companies.
3. Know Your VSB-Specific Selling Points
A big part of your MSP sales strategy in 2020 will be selling cloud phone (now!) to very small businesses. To succeed at this, you need to know your selling points. VSBs don’t want to seem as small as they actually are. They need a phone system that makes them seem bigger while also simplifying communications. VoIP systems have features such as a Virtual Receptionist that help those very small businesses seem much larger while making it easier to serve their customers.
Ready to Sell Cloud Phone?
Your MSP sales strategy for 2020 should be heavy on selling VoIP with a focus on the VSB. D3UC is dedicated to helping you do exactly that. Our white-label cloud phone solution comes with a playbook and pricing generator that make it easy to sell and service to companies of all sizes. You’ll give your customers the voice solution they need while growing your profits. If you’re ready to start selling cloud phones to the VSB, contact us today.
