“Content is king” is the familiar refrain for marketing efforts these days, regardless of industry. It’s the new normal for lead generation that can either be ignored or embraced. At D3UC, we’ve chosen to welcome it with open arms and have experienced exciting results.
Who Needs Content for Lead Generation?
Well, if you’re skeptical, then you may find it hard to believe that we all need content to share with our existing and future customers! Content is unlike technology in that, it’s not particularly complicated—but it needs to be well-written to clearly communicate your message. Whether or not you’re completely sold on content being king, there are a few simple points to bear in mind as you contemplate your content.
What is it? Basically, using content for lead generation requires you to offer up information that is relevant to your target buyer persona. What that means is that the content is informative, but not necessarily pertaining directly to your products or services. However, it should make prospective customers want to send you their contact information to get in touch with them about opportunities in this vein.
Where do you get it? It’s simple. You can create it in-house or partner with a company that focuses on content creation. There are many choices for the latter so stick with one that is specific to your industry. This way, you’ll spend less time explaining what your company does and more time brainstorming content to drive sales!
Why do you need it? With a growing number of technological foils for advertising—ad blockers, time skipping, and so on—and a public that trusts advertising less, business owners need to establish credibility while developing a more personal connection. Content bridges that relationship between your company and potential customers.
How do you use it? Since your website is most likely the first place a prospect will visit to learn more about your company, it’s the best place to start. Post relevant, informative blogs and create landing pages that have a clear call to action. Also, keep your contact information front and center so users can act on their desire to connect with you.
When You’re Ready, We’re Here to Help
The thought of creating content for lead generation can be daunting but it helps when you have something worth talking about. For managed service providers (MSPs) looking for a white-label cloud phone and unified communications (UC) solution, reaching out to us at D3UC might be just what’s needed. Showcasing a new, branded offering provides perfect content for a blog! With a team that has over five decades of experience ringing phones, it’s something D3UC knows a thing or two about. So, let us know how we can help you.