MSPs that seize this opportunity now can ride the VoIP growth wave and entrench themselves as irreplaceable partners to their VSB customers.
Are you considering the potential of offering cloud-based phone services to very small businesses (VSBs)? If not, now is the time to explore this opportunity. VSBs, defined as businesses with fewer than 20 employees, are expected to drive a significant portion of the VoIP adoption surge over the next five years. Despite this, VSBs are often overlooked in sales strategies for cloud phone systems, which presents a prime opportunity for Managed Services Partners (MSPs) to tap into a relatively untapped market. Here’s what you need to know about the advantages of selling cloud phones to VSBs and how to capitalize on this opportunity effectively.
Why Offering Cloud Phones to VSBs Makes Sense
Traditionally, MSPs have focused on targeting slightly larger small businesses due to their higher headcount. However, selling to businesses is not just about the number of employees—it’s about reaching decision-makers. In larger small businesses, technology decisions are typically made by a committee, which can complicate the sales process. In contrast, VSBs often have a single decision-maker, typically the business owner, making the decision-making process more streamlined.
Furthermore, the decision-maker at a VSB may lack deep knowledge about cloud phone systems and other necessary technologies for their business. VSBs require a partner who can handle the complexities of technology management, a role perfectly suited for an MSP.
Cloud Phones and VSBs: Key Selling Points
While the benefits of cloud phones for VSBs may be evident, articulating these advantages in a way that resonates with VSB decision-makers is crucial. VSBs require phone systems that streamline communication processes while projecting a larger business image. Features like interactive voice response (IVR) enable VSBs to deliver exceptional customer service that rivals that of larger enterprises.
Another key challenge faced by VSBs is overcoming the perception that they are less capable due to their size. Cloud phone systems offer features like mobile device integration, allowing VSBs to enhance their availability and professionalism, helping them compete on par with larger competitors.
Ready to Sell Cloud Phones to VSBs?
VSBs represent a vast majority—90%—of all businesses in the US, presenting a significant growth opportunity for MSPs venturing into cloud phone sales. At D3UC, we are committed to supporting MSPs in tapping into this market and empowering VSBs with the necessary solutions while boosting your profits. If you are eager to start selling cloud phones to VSBs, contact us today to learn more about how we can assist you in seizing this lucrative opportunity.
