Inbox Zero is a business concept that recently emerged, encouraging its adherents to maintain a “clean inbox” with no unread emails. It sounds simple enough, but many quickly found it fell apart. With such concepts as this out there, using email marketing may sound like a quick way to see a lot of marketing efforts trashed. For managed service providers (MSPs), however, email marketing can be a powerhouse.
Why MSPs Need Email Marketing
Many believe that email marketing is an easily deleted relic. But when done correctly, it does deliver impressive results.
Cost Effective. Sending large amounts of email can be as simple as an automated system. Just compose that winning email and send it through to your own contact lists.
Easily Measured. Measure your results quickly and easily; even simple email marketing platforms include information on both open and clickthrough rates.
Ultra-targeted. It’s common sense (and a matter of law) to avoid sending spam. Because you’re emailing your own contacts — or contacts you’ve obtained from vetted sources — you’re improving the chances of reaching a willing audience. You can even improve rates with stronger personalization.
What MSPs Need to Do to Do Email Marketing Right
Doing email marketing right, however, is the best way to turn those messages into leads and sales.
Start Before You Send. Set up your emails with a clear purpose in mind. That helps make your mail more readable and readily used. Call attention to new services, new promotional offers, or something similar. If you’re not sure what an email’s purpose is, imagine what your customer will think.
Hit Them from the Subject Line. Even better, make it clear what the email’s purpose is right in the subject line. A report from Convince&Convert says 35% of email recipients choose to open an email based on the subject line. If your subject line is an attention-getter, your email itself is more likely to be opened.
Break Through the Noise. By 2021, Statista estimates that 320 billion emails will be sent every day. Taking advantage of these tips will ensure your customers don’t just delete your mail or ship it to a spam folder. Personalize your emails to encourage customers to read through the whole message.
How to Back Up Your Email Marketing as an MSP
Email marketing can deliver real results, assuming you have relevant products and services to offer. Whether or not any of us will ever achieve Inbox Zero remains to be seen. But for MSPs looking to increase the probability of an opened email and improve their product line, reach out to us at D3UC. Our white-label, cloud-based phone and unified communications (UC) platform will give you a powerful new service to offer your customers — branded under your own name. This will give them a reason to open your email.
