Standing Out In A Crowded VoIP Service Provider Market
Trying to catch customers’ attention in any market is a tall order, but for VoIP service providers, operating today can be especially difficult. To be successful, managed service providers, or MSPs, must find a way to cut through all the noise of every other MSP trying to do the same thing. The best way to do this is to create a unique selling proposition.
How To Create A Unique Selling Proposition
With a unique selling proposition, MSPs can greatly increase their chances of reaching a larger audience and converting a prospect to a customer. But how can MSPs do this? Here are three handy tips:
1. Ask The Right Questions
By asking yourself questions about your own business, you can learn vital information. Questions like, “Is my business the first, only, or largest of anything?”, allows you to figure out the differences between you and your competitors. Knowing—and being able to communicate—these differentiations allow you to better target your sales efforts to each specific prospect or customer.
It’s important to be able to address critical pain points, adopt company philosophy, and align yourself much better than your competitors. If the competition is approaching potential customers with tired canned sales pitches and you’re coming in with a clear sense of who you are, what they need, and how your organization is best suited to meet those needs, you’re going to find success.
2. Find What’s Unique About You
When asking questions about your business, try to focus on what makes you unique. It’s one thing to be able to say that your company is good at something, but it’s quite another to say you’re the “only”, the “biggest”, the “first”, or something similar, in your field. Absolute terms such as these really stand out in a selling proposition and they lend a lot of credibility to your company.
3. Sweat The Specifics
Being detail oriented can help you in many facets of your business, and when crafting a unique sales proposition, the specifics can be crucial. If you’re attentive to all the details, you not only improve your proposition, you also distinguish yourself from competitors.
Try to take advantage of a particular emphasis on certain markets. Does your business focus on a particular geographic area? For example, are you “New Jersey’s best” something? Do you have expertise in a specific market? For example, upscale restaurants, ethically-sourced grocery goods, long-term care facilities, etc. Being able to boast some aspects like these will help you tailor your proposition and make it stand out that much more.
Creating A Unique Selling Proposition Is Just The First Step.
Once your sales proposition convinces a prospect or customer, it’s time to back your words up with actions. Without steps to provide your customers the services they need, you might develop a bad reputation. But if you can back up your unique selling proposition with the right services and tools, that’s when your business can truly start to grow.
D3UC can help. We offer turnkey, white label phone and unified communications (UC) solutions. We can help you back up your unique selling proposition with some real power so you can be the only VoIP service provider your clients need. To learn more, please get in touch with us and you’ll be getting—and holding—customers’ attention in no time.
