Email marketing has been a part of the marketing toolkit ever since email itself was a thing. Trying to get the target interested in your email instead of just shoveling it into a spam folder, though, can be more of a challenge than most would like to admit. A few simple points, however, can help push your email marketing efforts front and center instead of just quickly deleted.

How to Give Your Email Marketing Efforts Extra Punch

There are certain tactical approaches that email marketing can take to improve the odds of impacting its targets.

Follow Google’s rules. Google has an array of guidelines on hand for those who would send bulk email to Gmail addresses. Known as the Bulk Sender Guidelines, keeping these rules in mind improve the odds that your mail will reach the inbox rather than the spam folder. If it works with Google, it’s likely to work everywhere else too, so keeping these rules on hand should improve your chances all over.

Make it worth their while. Offering incentives to customers who add your name to their contact list can be a big help. Encourage customers to respond to your email to get access to the incentive—a discount, a free small item, or the like—and watch your response rates grow. Being added to a user’s contact list is a free ticket to the VIP line of the user’s inbox and gets your foot in the door every time.

Improve your personalization. When junk mail arrives in our real-world mailboxes, we recognize it almost immediately. Dear OCCUPANT, dear FRIEND AT THIS ADDRESS, and other lack of personalization make junk mail clear. Don’t make that mistake with email marketing efforts; instead, take the time to add personal touches. Some even recommend the use of a Dilbert strip that might connect to your efforts and provide a point to talk about. Whatever form your personalization takes, be sure to use it to improve your connection with your targets.

What to Do When You Need Help With Email Marketing

Sometimes the simplest tools can be the biggest help in an email marketing project. Sometimes it takes a little more help, however, and that’s where we come in at D3UC. When managed service providers (MSPs) want to perk up their email marketing, one of the best ways is to have an irresistible product to offer, like our white label phone and unified communications (UC) service. So give your clients the best reason of all to open your emails and pick up your products by getting in touch with us today.