If you’re not sure what’s a myth and what’s real when it comes to security and cloud communications, then please read this article debunking some common myths.
The New Technology Misinformation Lifecycle.
People tend to be skeptical of anything that’s new or unfamiliar. That’s why new technologies typically receive intense scrutiny. Early adopters then try to counteract this scrutiny by extolling the virtues of the new technology. It’s during this period when half-understood reports, new terms and jargon, and a normalcy bias create certain misunderstandings. To get a clear understanding of technology, it’s important to dispel these myths. This article will give you a clear picture of cloud communications so you can approach your customers with the true benefits.
Myths About Security And Cloud Communications.
With security and cloud communications, many myths actually have a kernel of truth to them. Such myths propagated at a time before improvements in network and telecommunications equipment made them (even more) untrue. And some myths seem to have come out of nowhere. Regardless of their provenance, they’re still myths, so they’re fiction, not fact. Here are some common myths exposed.
Myth: Cloud Communications Aren’t As Secure As Premise-Based Systems.
Fact: Cloud Communications Must Be Secure, Otherwise They Wouldn’t Draw A Customer Base.
Because cloud-based systems do nothing but deliver cloud-based services, they can make security a major focus. This is sufficient to where even those governed by regulations, such as healthcare or financial organizations, can benefit from cloud systems.
Myth: You Don’t Actually Have To Do Anything To Protect Cloud-based Data.
Fact: Backups And Encryption Are Still Key To Security.
This myth is the opposite of the last one. Some people believe they don’t have to take any actions to protect their cloud-based data. While it’s true that cloud communications providers have excellent security, your customers will still need to take sensible precautions. These include establishing and maintaining backups, engaging in encryption where available, and understanding threats to their data. With the right tools, you can help them do this.
Myth: Cloud Communications Can’t Deliver On Voice Quality.
Fact: Cloud Communications Absolutely Can Deliver On Voice Quality.
To be fair, this myth wasn’t always a myth. At one point, this was a fair criticism of cloud communications. In the early days, voice communications quality lagged compared to dedicated phone lines. However, thanks to advances in networking equipment and IP phones, many of the common issues have been resolved. Problems that can hinder call quality, such as jitter and packet loss, have been removed. It’s critical that you debunk this myth for your customers who are skeptical of the voice quality of cloud communications.
Myth: Moving To Cloud Communications Will Require Business Downtime.
Fact: This Isn’t True If You Work With The Best In Security And Cloud Communications.
This one isn’t totally a myth because it actually can be an issue. If you don’t move to the cloud correctly, downtime is a distinct possibility. It’s important to emphasize to your customers that if they work with a partner that can establish an onboarding strategy, they won’t have to endure any business downtime.
We can help you help your customers get on board the cloud communications train, leaving their security confusions behind. Contact us at D3UC today to discover how you can generate recurring revenue by white-labeling cloud-based phone or unified communications services to your customers.