There are a lot of pieces in the MSP marketing and sales puzzle. When you think of a marketing strategy, a few basics often come to mind: lead generation, lead nurturing, thoughtful content. However, a key component of any successful marketing and sales strategy is branding. Developing a unique brand for your MSP gives your efforts a more personal touch, makes you more memorable, and ultimately drives sales.
Your brand helps differentiate your business from your competitors and – if crafted correctly – keeps you top of mind. There are five key concepts to consider when developing your MSP’s brand:
1. The logo. A well-designed logo is important – it’s a visual representation of your MSP’s brand. Your logo should be seen everywhere: website, printed marketing materials, business cards, etc. If you’re undertaking a logo redesign, be methodical about incorporating it into your materials so as not to confuse existing customers. If customers can identify you visually, they’re more likely to remember you when it’s time to make a buying decision.
2. Your story. Don’t be afraid to share where you’ve been and what you can offer. Selling managed services is about selling long-term value—and you have a story. Successful MSPs brand themselves less as IT “fixers” and more as trusted advisors. Your MSP’s branding should invoke a sense of peace of mind and promise tangible ROI to your customers and potential clients.
3. Consistency. Even if your logo is expertly designed and your messaging tells a story, if your brand isn’t presented consistently it won’t remain top of mind. A simple touch like including your logo in all employee business email signatures and on business cards as well as on marketing collateral, proposals, and contracts goes a long way.
4. Internal buy-in. The key messages you’re trying to communicate through your brand should be written down and explained to your employees. Your brand goes beyond just a look and feel; every interaction with your team should reinforce your MSP branding. Employees should have a complete understanding of the company vision and priorities so that potential clients feel they can trust you as a business advisor.
5. Follow through. Your MSP’s branding should extend to every facet of your business. All interactions with your clients should deliver on the promise of your brand. You create expectations for what customers expect from you through your MSP branding, and it’s important to deliver on that brand promise.
Your Brand Plus a Powerful Cloud Phone Solution
It’s especially important that your MSP branding is unique when you’re selling white-labeled services. D3UC’s cloud phone solution meets the communications needs of SMBs. Our powerful solution backed by your strong brand can be a tool for growth in your sales portfolio. If you’re ready to connect your MSP branding to a powerful cloud phone solution, contact us today.