Get busy living, or get busy dying. It’s a pithy but all-too-real assessment of life as expressed in the film The Shawshank Redemption. One of the best ways to generate leads is through the effective use of a website, and the MSP website has the potential to drive leads as nothing else can. Not just any MSP website can draw leads, though, and that’s why it’s important to make sure it’s got all the right elements in it to have the best chance.
What Your MSP Website Needs to Draw Leads
A lead-drawing MSP website isn’t as easy as slapping up a page and adding a “contact us” button. It requires some basic elements to get the ball rolling.
Start from the Beginning. Some of the first points a visitor sees can be the biggest draws of all. A HubSpot survey, for example, found that landing pages are crucial for lead generation, and the more, the better. Homepages should be direct and to-the-point about the kind of value you can deliver for your customers with your various services.
Make Contact Easy. You’ve likely heard the buzz around “omnichannel” by now, but omnichannel simply means being available where your potential customers are. This includes the basics, such as phone and email, but don’t forget the growing social media spread. Consider adding webchat — or at least chatbots — to address some basic issues right from the contact page.
Content Is Still King. Adding, and regularly adding to, a robust content lineup — videos, blogs, case studies, etc. — on your website gives your customers a reason to come back and ultimately contact you. It also gives them a way to find out about the new services you’ve added that they don’t yet have, and it helps improve your position in search engine rankings.
Say “Thank You.” Including a “thank you page,” which is where the customer is funneled after becoming a lead, doesn’t generate leads by itself. It does, however, make generated leads more effective. Demonstrating your gratitude for a new lead costs you a little, but it improves the chance that the lead will come back.
How to Get Help Drawing Leads with Your MSP Website
Knowing these points should be a real help in transforming your MSP website into a lead-generating machine that works at all hours. It also helps to have great products worth showcasing, and at D3UC, we can help get you some of the best. Our white-label phone and unified communications (UC) system gives you powerful communications technology that you can market under your own name. So when you’re modifying your website, just reach out to us to give it a little extra edge.
