It’s common knowledge that buyers who are researching a solution, whatever it may be, are seeking a personalized experience. If they fail to be impressed by what you have to offer because they don’t see how their needs could be properly addressed, you’ve lost the opportunity to make that sale.
This is why it’s important for MSPs to know their buyer personas. MSPs who take the time to map out buyer personas by accurately identifying the profile of their target customers will be better able to drive marketing initiatives. We’ve seen firsthand the effectiveness of this exercise and what it produces: more sales.
What’s a Buyer Persona?
A buyer persona is a semi-fictional profile that represents your target client. The profile of a persona can consist of that persona’s likes, dislikes, pain points, challenges, ideal, and non-ideal qualities. Typically, analyzing your existing customer base can provide an understanding of your ultimate personas. Market research can also be helpful. Once you’ve used the real data to formulate a map of buyer personas, you’ll be able to target the right candidates effectively.
How Are They Useful?
By creating various buyer personas that you’d like to target, you’ll help narrow your marketing efforts and determine where you need to allocate time. A compelling marketing message that is tailored to their pain points – and your ability to solve them – will help divert their attention to your services more easily. With buyer personas you’ll be able to create a message to:
- Capture their attention
- Build trust more quickly
- Get prospects who are pre-sold
Buyer personas give you the advantage of having specific messaging and information about each potential target. This will turn out to be more effective than simply marketing to a wide range of businesses without a clear understanding of their needs, challenges, and goals.
Creating Buyer Personas
In order to create the right buyer persona—the ones that will be attracted to your MSP—you must take the time to study their behavior, understand what their needs and goals are, and create relevant messaging that grabs their attention. Think about feedback you get from your customers and incorporate that into the profile. The more details you include, the easier it will be to develop marketing campaigns.
Ready to Create MSP Buyer Personas?
MSPs who create effective buyer personas will undoubtedly generate more sales via marketing campaigns that are tailored to their target customers. By customizing your marketing efforts to your buyer personas, you will see results. If you start targeting potential SMB prospects with buyer personas and find out they need a new phone provider, then contact D3UC and start selling your white-label cloud phone and unified communications solution.
