As a managed services provider (MSP), it’s important to make smart decisions about the technologies and services you add to your portfolio of offerings. What you choose to sell needs to be beneficial to your clients and still generate profit for your business. Cloud phones are one such technology that achieves both of those goals.
Despite the myriad benefits cloud phone systems offer, many MSPs shy away from selling hosted PBX, VoIP, and other systems to their customers. There are four major misconceptions about selling cloud phones, and we debunk those here:
1. You don’t see the true value of the cloud.
This is a big one. Many MSPs avoid selling cloud phones because they don’t see the value of the cloud when it comes to voice service. When you sell a cloud phone system, the amount of effort initially is the same as it would be when selling an on-premise system. With cloud phones, however, once you’ve made the sale, you’ll continue to be paid every month. On top of that, there is no maintenance, upgrades, or monitoring to handle, so you can enjoy recurring revenue without having to also put forth additional time and effort. This gives you the freedom to spend your time nurturing new leads and generating even more sales.
2. You think it’s too late to sell voice in the cloud. (It’s not.) If you’re one of the MSPs that does recognize the value of the cloud, you may think it’s too late to get on that gravy train. The reality is that the market for cloud phones is just heating up, so if you haven’t started selling voice in the cloud, the opportunity is still there for the taking. According to a report from Global Market Insights, the global VoIP market’s value is on track to nearly triple from $20 billion in 2018 to roughly $55 billion by 2025. In other words, businesses are not just buying cloud phone systems — they’re buying them in droves, and MSPs stand to profit immensely from this trend.
3. You don’t think cloud phone will be as profitable as other services you sell.
The opposite is true here. When you sell an on-premise PBX solution, your upfront profit is significant, but then you gain no additional profits for another four to five years. At that point, the sales process begins all over again. When you sell cloud phone systems, you benefit from recurring revenue — without the recurring effort.
4. You’re stuck in your comfort zone.
As an MSP, it’s easy to continue to sell what you’ve always sold and stay in your comfort zone. You’re used to IT and technologies you know, and your customers are happy. The status quo might be okay for now, but stepping out of your comfort zone to sell cloud phone systems might be the key to achieving real and sustainable growth. With the global VoIP market on the rise, now is the time to offer your customers a tool that will improve the way they communicate while giving your company a boost to the bottom line.
When You’re Ready to Start Making Money With Cloud PhonesNow that you’ve seen the truth behind cloud phone misconceptions, it’s time to step outside your comfort zone and start making money and generating recurring revenue through cloud phone sales. At D3UC, we are MSP-exclusive experts that will help you bring your own cloud-based phone and unified communication services to your customers. Our white-label whole product solution allows you to grow your business without financial obligations to us. Ready to get started? Contact us today.
