The changing technology of the communications market makes for plenty of new opportunities that weren’t there even just five years ago. Selling cloud phone and unified communications services is one of these great opportunities that many MSPs ignore. The reasons for this vary, and it’s not until the realization of how lucrative the opportunity is, that MSPs give more attention to the idea of selling cloud phone.
Why Aren’t More MSPs Selling Cloud Phone and Unified Communications Services?
This is the million-dollar question that begs to be answered. MSPs point to the following reasons for not adopting this technology.
They are not telephony experts. Understanding a new product is the key to selling it properly; it’s hard to sell a new technology that you’re not familiar with since you don’t have the answers to all of the questions. MSPs can lose the “trusted advisor” status that their customers expect from them. Finding a partner to offer cloud phone and unified communications services through, however, can go a long way in getting the understanding needed to become proficient.
They can’t beat the competition. Many cloud phone and unified communications service providers will omit actual costs in the quote, making them look inexpensive. The first bill reveals a trap of hidden fees and costs after the contract has been signed. But those MSPs who know about these tactics can approach sales with greater honesty and improve their chances of taking the back the role of trusted advisor.
They don’t want to add another solution. Why voluntarily cannibalize your own market to sell cloud phone and unified communications services? There’s one good reason: if you don’t, someone else will. Better you lose business to yourself, capitalizing on another source of monthly recurring revenue, than lose it to a competitor who could entice your customers with some of their other products or services.
They question the revenue generation. While a cloud phone and unified communications solution is often sold on the basis of cost savings for the MSP’s customer, it is a significant source of revenue. The opportunities that open up as a result also positively impact the bottom line. Plus, let’s not forget hardware sales, installation fees and upselling other unified communications features like call center and simultaneous ring.
What to Do When You Want to Sell Cloud Phone and Unified Communications Services.
When you’re ready to start selling your own cloud phone and unified communications services, get in touch with us at D3UC. We offer a white-label cloud phone and unified communications solution that generates profits of 50-100%. With our decades of telephony experience, we can also deliver the kind of expert support you’ll need to help you understand this technology and the market. We also offer MSPs the education they need to fend off the underhanded tactics of the big voice providers. So, to bring the best in cloud phone and unified communications to your customer base, just drop us a line and get started with some fantastic new options.