Marketing involves a lot of elements – how you communicate to your clients during a crisis is a crucial one. While your customers deal with remote workforce management for the foreseeable future, it might be tempting to come at them with a sales pitch for all the products and services you think they need to make it through.
We suggest a different approach. Any communication you make with your clients should be professional and supportive – but not salesy. Here’s our advice on effective marketing during the COVID-19 crisis:
PRESENT YOURSELF AS A HELPFUL RESOURCE
Your customers probably need the technologies and services you have to offer, so you don’t need to inundate them with aggressive, impersonal sales emails. Instead, position yourself as a resource that is there to help them through challenging times. Here’s an example of a short-but-sweet and supportive email:
How’s your team doing as the remote work situation continues on? I’ve been hearing about a range of different technology hiccups from my customers now that the dust has settled from the sudden transition.
If you’ve encountered any challenges or just have questions about how to keep things running smoothly for the long term, I’m here to help. Reach out anytime.
All the best,
(your name here)
Keep it simple and make yourself seem approachable. A message like this puts your name back in front of your customers and reminds them they can reach out to you – without trying to push any products on them that they didn’t ask for.
REMEMBER: YOU OFFER SOMETHING THEY ACTUALLY NEED
When you do have a conversation with a customer, you’ll want to work in cloud-based VoIP – because if they don’t already have it, they need it right now. VSBs may be looking for ways to successfully work remotely for the indefinite future. In stage two of California’s four-stage plan, for example, only businesses that cannot telecommute would re-open given they’re low-risk. This means many non-essential VSBs must continue to telecommute for the long term, and they need a way to do so effectively from a technological perspective. Cloud-based VoIP gives VSBs the ability to communicate effectively – both among themselves and with their customers – while working remotely. The voice technology you have to offer will help them round out their long-term remote work plans.
For MSPs, successful marketing during a crisis involves two things: knowing the value of what you have to offer, and positioning yourself as a helpful resource. As the weeks of remote work continue on, you’re in a unique position to provide VSBs with technologies like cloud-based VoIP that will help them successfully stay remote. When you partner with D3UC, you can sell our white-labeled hosted VoIP solution in your name – giving you our expert support and giving your customers a product they can trust. Contact us today to learn more.