If you want to strike gold for your MSP in 2022, you don’t need a pickaxe, you just need to be able to communicate the benefits of VoIP to small businesses.
The VoIP Rush Of 2022
The year 2022 has just begun, and with every new year comes new opportunities. There are some especially exciting “prospects” for managed service providers, or MSPs. Opportunities to strike gold.
Well, not literal gold, but MSPs do have access to something just as valuable: the growing VoIP market. The market for VoIP, or voice over internet protocol, phone services was predicted for big growth back in 2018. This was before the pandemic began and before the demand for VoIP phone systems grew even more. If you haven’t already, it’s time to add VoIP to your MSP sales strategy. To do so, you need to know how to communicate the benefits of VoIP for small businesses.
What Are The Benefits Of VoIP For Small Business?
In the VoIP Rush of 2022, there’s a lot of gold to be mined, but for MSPs to succeed, they need to be able to help small businesses understand how VoIP can help them. Here are a few tips to plan your sales strategy for 2022:
1. Think Small, Not Big
Very small businesses, or VSBs, are categorized by having fewer than 20 employees. Even though they are small, they represent the largest opportunity for most MSPs in this VoIP Rush. The answer why can be seen in the numbers themselves. In the United States alone, there are five million VSBs, and they account for a whopping 90% of all U.S. companies.
The VoIP Rush is similar to the gold rushes of old in this sense. Large gold nuggets are incredibly rare, but the smaller ones are plentiful, if you put the effort into looking for them, that is. That’s why taking the time to understand the benefits of VoIP for VSBs is wise, because it will help you capture some of those small, but valuable nuggets.
2. Understand The Benefits Of Cloud Phone
It’s a lot easier to sell a product or service to a group that already needs it. You don’t have to make up a lot of reasons why VSBs could benefit from VoIP. Many of them know they already need such services.
This is because, in 2022, the communication needs for many businesses, even VSBs, far surpass what legacy private branch exchange, or PBX, systems can provide. Small businesses don’t just want a scalable, flexible phone solution that also helps them reduce costs, they need it. And VoIP can be that solution. MSPs that provide comprehensive, well-rounded managed services packages can fulfil the role of being a truly trusted advisor for VSBs.
3. Know What Small Businesses Need
To succeed at selling VoIP to VSBs, you need to know your selling points. They generally want to punch above their weight, so to speak. They don’t want to appear as small as they really are. When they deal with customers, they want their customers to perceive them to be every bit as successful and professional as large conglomerates.
To do this, they need a phone system that makes them seem bigger while also simplifying communications. VoIP phone systems can achieve this. With features such as a Virtual Receptionist that help small businesses seem much larger, while also making it easier to serve their customers, it’s not hard to see the benefits of VoIP for small businesses.
Ready To Strike Gold For Your MSP Business?
If you want to craft a sales strategy for 2022 that’s heavy on selling VoIP to VSBs, D3UC can help. We are dedicated to helping MSPs connect VSBs to the VoIP solutions they need.
Our white-label cloud phone solution comes with a playbook and pricing generator that make it easy to sell and service to companies of all sizes. You’ll give your customers the voice solution they need while growing your profits. If you’re ready to start selling cloud phones to small businesses, please contact us today.
