There are a few misconceptions about #cloudphones that might be stopping you from selling them, but we explain the truth about selling cloud phones in this blog.
Generate Revenue—And Recurring Revenue—By Selling Cloud Phones.
As a managed services provider or MSP, it’s critical to make wise decisions about the technologies and services you include in your portfolio of offerings. You only want to offer solutions that can benefit your clients while generating profit for your business. Selling cloud phones can achieve these goals.
Misconceptions About Cloud Phones.
Whether it’s hosted PBX, VoIP, or other systems, there are a plethora of benefits to cloud phones. And yet, many MSPs shy away from selling cloud phones to their customers. Why? Here are four common misconceptions about selling cloud phones that scare some MSPs away:
Misconception #1: There’s Just Not That Much Value In The Cloud.
Many MSPs don’t bother selling cloud phones simply because they don’t see the value of the cloud as it pertains to voice service. Much of this seems to derive from the fact that when you sell a cloud phone system, the level of initial effort is roughly equal to selling an on-premise system. The key difference, with cloud phones is once you’ve made the sale, you continue getting paid every month. Furthermore, there is no maintenance, upgrades, or monitoring to take care of, so you can enjoy recurring revenue without investing additional time and effort. This gives you more time to nurture new leads and generate even more sales.
Misconception #2: It’s Too Late To Sell Voice In The Cloud.
Some MSPs do recognize the value of the cloud. Unfortunately, many of them think everybody else is also already aware of the value of the cloud, so it must be too late to get on the cloud phone gravy train. The truth is that the market for cloud phones is still heating up; there’s still plenty of opportunities. According to a report from Global Market Insights, the global VoIP market’s value is on track to more than triple from $30 billion in 2020 to roughly $95 billion by 2027. Businesses are buying cloud phone systems in huge numbers and only more will buy them in the immediate future. MSPs stand to profit immensely from this trend. Will yours be one of them?
Misconception #3: Cloud Phone Isn’t As Profitable As Other Services MSPs Can Sell.
Not only is this misconception inaccurate, but the exact opposite is true. If you sell an on-premise PBX solution, your upfront profit is significant, that much is true. However, after that initial sale, you can’t gain any additional profits for another four to five years. And then, you must start the sales process all over again. But if you sell cloud phone systems, you benefit from recurring revenue without the recurring effort.
Misconception #4: Cloud Phones Are Confusing And Require Too Much Work.
Comfort zones can be great. After all, they’re comfortable. But your comfort zone is your enemy when you want to grow your business. As an MSP, it’s easy to continue selling what you’ve always sold. You know your IT and your customers seem happy, right?
Maintaining the status quo might be good for brief periods, but that won’t help achieve real and sustainable growth. But selling cloud phone systems can. With the global VoIP market surging as it is, now is the time to offer your customers a tool that will improve how they communicate while giving your company a massive boost to your bottom line.
Now that we’ve dispelled some of these cloud phone misconceptions, it’s time to step outside your comfort zone. Don’t you want to make money and generate recurring revenue through cloud phone sales? At D3UC, we are MSP-exclusive experts. We can help you bring your own cloud-based phone and unified communication services to your customers. Our white-label, whole-product solution allows you to grow your business with no financial obligations to us. Contact us today to get started!
